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Consumer Sentiment and Gene Editing

Scientists say that gene editing will have profound positive impacts in medicine and agriculture. But what do consumers think? Today's Talking Biotech Podcast talks to agricultural economist Dr. Brandon McFadden, who helps unravel the feelings of the complex consumer.

Apr 16, 2022 by Dr. Kevin Folta in Talking Biotech

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Gene editing with CRISPR/Cas, TALEN or other tools allows scientists to make directed and precise changes in DNA. The technologies promise to transform agriculture and medicine. But the application of these technologies hinges on consumer sentiment. Dr. Brandon Mc Fadden is an agricultural economist that specializes in understanding what makes consumers tick. We have a conversation about gene editing, public sentiment, and how it varies between agriculture and medicine.


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