In framing effective discussions about any subject it is important to understand human psychology, and the mistakes we make in debate. It also is important to understand how ingrained human tendencies shape our perceptions and skew our willingness to accept new information. In this episode Itamar Schatz discusses these concepts, concepts that are the basis of his website Effectiviology. We discuss critical thinking and the issues that cloud discussion like confirmation bias, logical fallacy, and other aspects of logic and reason that sometimes are lost in contentious discussion. The goal is to understand these concepts to make us better communicators about science. Visit Itamar’s website: effectiviology.com # COLABRA Talking Biotech is brought to you by Colabra – an R&D platform that brings your lab’s world-changing research together in one shared space. Learn more at https://www.colabra.app/ # TALKING BIOTECH Twitter: https://twitter.com/talkingbiotech Website: https://www.colabra.app/podcasts/talking-biotech/ Instagram: https://www.instagram.com/colabrahq The Talking Biotech podcast is distinct from Dr. Kevin Folta's teaching and research roles at the University of Florida. The views expressed on the show are those of Dr. Folta and his guests, and do not reflect the opinions of the university or Colabra.