They are farmers. They also own A&C Liquid Assets, a liquor store in Hoxie, Kansas. Allison and Cole Nondorf saw the Smirnoff commercial where they proudly proclaim that they reject “GMO” seed technology, the same seeds that the Nondorf’s (and most of their community) use on their farms. The idea of selling Smirnoff products when the company brazenly rejects the technology your community depends on, seemed to be incompatible ideas. A&C Liquid Assets pulled all of the products and hopes to bring attention to how companies that support non-scientific, anti-farmer positions need to be called out and not supported. Please be sure to “LIKE” A&C Liquid Assets on Facebook! # COLABRA Talking Biotech is brought to you by Colabra – an R&D platform that brings your lab’s world-changing research together in one shared space. Learn more at https://www.colabra.app/ # TALKING BIOTECH Twitter: https://twitter.com/talkingbiotech Website: https://www.colabra.app/podcasts/talking-biotech/ Instagram: https://www.instagram.com/colabrahq The Talking Biotech podcast is distinct from Dr. Kevin Folta's teaching and research roles at the University of Florida. The views expressed on the show are those of Dr. Folta and his guests, and do not reflect the opinions of the university or Colabra.